history

history of oktoberfest

 

Crown Prince Ludwig, later to become King Ludwig I, was married to Princess Therese of Saxony-Hildburghausen on 12th October 1810. The citizens of Munich were invited to attend the festivities held on the fields in front of the city gates to celebrate the happy royal event. The fields have been named Theresienwiese ("Theresa's fields") in honor of the Crown Princess ever since, although the locals have since abbreviated the name simply to the "Wies'n".

Horse races in the presence of the Royal Family marked the close of the event that was celebrated as a festival for the whole of Bavaria. The decision to repeat the horse races in the subsequent year gave rise to the tradition of the Oktoberfest.

history of paulaner

 

Paulaner is a German brewery, established in the early 17th century in Munich by the Minim friars of the Neudeck ob der Au cloister. The mendicant order and the brewery are named after Francis of Paola, the founder of the order.

 

Paulaner is one of the six breweries who provide beer for Oktoberfest, the German beer festival dating from 1810. 

 

The name of the Paulaner brewery refers to the order of friars that resided in Neuhauser Straße in Munich who were part of the order of Saint Francis of Paola. The friars had brewed beer for their own use since 1634. The beer that was permitted to be sold on holidays was a Bock style which gained local fame. After the abolition of the Neudeck Cloister in 1799, the building was converted into a penitentiary. Franz Xaver Zacherl, the brewer, purchased the former cloister brewery and continued the "Starkbier" tradition with the product Salvator, which is Latin for "Saviour". In 1861 the "Salvatorkeller" (Salvator cellar) was opened upon Nockherberg. In 1928 the brewery merged with the Gebrüder Thomas brewery creating Paulaner Salvator Thomas Bräu. 1994 saw the acquisition into the Kulmbacher brewery group with the affiliated producers Plauen and Chemnitz.

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